How to Build Unshakeable Self-Belief

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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

I challenge you today to stop watering yourself down. Watering down what you think you can do.

I noticed that us women tend to do that a lot more than men. We tend to be less braggy about ourselves. Even me. Guilty.

I pitched an investor a few weeks ago and she said to me, “You should be way more confident and proud of yourself and let that come through in your pitch. I saw a man pitch before you with no traction or revenue and he acted like his business cured cancer.” Hmm. Noted.

Unignorable confidence. Unshakeable self-belief.

World changers and elite builders have unshakeable self-belief.

I have been working on my unshakeable self-belief game and while I certainly have it, I have had to dial it in a whole lot more since I started to raise our first round of funding.

Here is how you too can dial it in for you:

Keep the promises you make to yourself.
Start with the small ones. When you keep the promises you make to yourself, it signals to your brain that you can trust yourself. While you may think it’s not a big deal, every time you don’t follow through, you’re sending a signal to your brain that says, “I can’t rely on myself.”

That’s how self-doubt creeps in.

When you start keeping even the smallest promises, like getting up when you said you would, sending the message, finishing the thing you said you would finish, you start to rebuild that trust.

Try this: Start with one small promise today and keep it no matter what. It can be, I am going to bed early tonight by 9pm. Then, force yourself to stick to it no matter what.

Remind yourself often of how awesome you are. Stack proof.
Life moves fast and it is so easy to forget how many amazing things you have accomplished already. You keep moving the goalpost so it’s easy to forget.

We’re so caught up in constantly chasing the next promotion, the next milestone, the next version of ourselves that we rarely pause to acknowledge how far we’ve actually come.

You’ve done hard things. You’ve figured things out you once had no clue about. You’ve stepped into rooms, roles, conversations that once felt completely out of reach.

You just normalized it. Unshakeable self-belief isn’t built by thinking bigger, it’s built by remembering that you have what it takes to reach your goals.

Try this: Come up with 3 “once felt impossible” things you’ve achieved and give yourself a pat on the back first. Then ask yourself: What did I actually do to make those happen? That version of you still exists. You need to call her in.

Get comfortable with being misunderstood.
This is the thing that seriously throws a wrench into your self-belief and sends you into endless self-analysis. When you’re on the path of creating unshakeable self-belief, you are going to face projections from others of doubts, opinions, unsolicited advice, people questioning your decisions, or not fully “getting” what you’re building or who you’re becoming. 

If you’re not careful you’ll start to unintentionally internalize it. You’ll over-explain, over-justify, or worse start watering down your goals to make others more comfortable. 

Being misunderstood is often a signal that you’re growing faster than people’s expectations of you. That is a good thing.

Not everyone is meant to understand your vision at the same time you do. Not everyone has the context, the ambition, or the risk tolerance to see what you see. And that’s okay.

If you require constant validation to move forward, you will stall.

Accept that people will say annoying things to you and allow it. Let people have their opinions without letting it shake your direction. Stay anchored in what you know, what you’re building, and where you’re going.

Try this: The next time you feel misunderstood, pause before responding. Instead of over-explaining, remind yourself that this is a part of the path you chose. Then say, “I hear your perspective. Thanks for sharing.”

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“It’s a full time job believing in yourself. No days off.”

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